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If we were to take a look at Paula Hawkins, author of The Girl on the Train, I cannot tell at this level whether or not Goodreads or other social media fueled her success, or whether or not it was simply the e-book that brought on her book search engine marketing link building service company to skyrocket toward financial success with social media helping along the way. However, she was the 2015 Goodreads Choice Awards winner, which readers vote for, so on Goodreads, she had an enormous presence, and that must have performed a task.