There are no rules regarding what makes good copywriting. Good writing will sell itself. However, there are certain things you can do – or not do – to improve your content and its effect on your SEO. SEO means Search Engine Optimisation; you need to write with SEO, not for it. Integrate it into your style.
- Use keywords naturally
A keyword or key phrase is what you use to improve your ranking on search engines such as Google. Use this to your advantage by naturally incorporating them into your writing. Think of the words internet-users might enter into their search bars and write content accordingly. Copywriting companies that offer SEO services are the future of content marketing because Google has gotten smarter and more responsive.
- Do not stuff your content with keywords
Google knows when you cheat. Scary, right? But the gist of it is that because you cannot outsmart Google, overloading your content with keywords will not improve your SEO. Your keywords should flow organically with the relevant content. So while keywords are important, overuse reduces your authenticity and Google penalises you for it.
- Answer the readers’ question
For successful SEO copywriting you need to appeal to readers and produce content that is valuable in the eyes of Google. This is easier said than done. The best way to do this is to find out what readers want to know and answer their questions. By giving the readers information that they need you are creating valuable content and Google will acknowledge this. Successful SEO copywriting depends on keeping readers informed and Google on your side.
- Refine your headings and meta descriptions
These are the first things your potential readers will see so they must be punchy yet descriptive. Headings should introduce the genre or industry that your content falls into as well as the problem you will solve or the focus of your discussion.
Meta descriptions can be any length but are usually cut off after 160 characters. This means you have to entice your reader to click on your blog or website link in 160 characters or less. It is a big ask but simply be concise and highlight the main ideas of the article. This way your readers will have an accurate preview of the content and hopefully the initial introduction incites further engagement with what you’ve written.
SEO copywriting is not for the faint-hearted. Luckily there are wordsmiths out there who can answer your customer queries and improve your search engine rankings. GoodSEO copywriters should constantly fine-tune their skills to stay at the top of the content marketing game; great SEO copywriters, do.
And if you’re going to do it: do it right. Seek professionals to help you get to the top of the Google search page.