eCommerce is no longer a new thing. We need to make sure that we are in the right kind of opportunity.
The convenience that online shopping provides has made it a standard activity for the people. With rising demand for the shopping convenience, there has been huge growth eCommerce business.
Startup & small business companies often struggle with lead generation and sales. How can a startup get better lead generation results – find more of the right companies that are interested in buying what you sell- while also do better at “authentic” sales tactics?
Here is a look at few ways to help startup entrepreneurs to get better lead generation and sales results.
Mobile First Approach
Many customers want to purchase an item online from their Smartphone or tablet. Internet Retailer reported recently that U.S. mobile commerce sale was projected at $104.05 billion. In fact, mobile commerce now accounts for nearly one-third of all US eCommerce Sales, according to an analysis of data from Mobile 500. This make is mandatory to have a mobile commerce strategy for every eCommerce company.
Customers want their voices to be heard. If Customer wants to inquire about the status of the order that he has placed he should be able to do it without any external delay. Do you have a simple return & exchange policy that is accessible to shoppers? How easy is post sale follow up? Do you respond too quickly & consistently to customers? You need to make sure all these in order to leave an impression in customers’ mind.
Build & promote Reputation of Brand
There’s a saying, ‘reputation is everything’, and it is true in online business where there is a huge competition and there are many services site available which make it easy for visitors to review company’s reputation. It’s key to building trust as soon as customers lands on a website and keep it there by gathering regular customer feedback.
Lead nurturing the best way to consistently track and take notes to prospective buyer overtime. Customer Relationship Management (CRM) system helps you keep track of key information about each prospective buyer over time – keeping notes on conversations, evaluating sales leads based on how likely they are to buy, and promoting follow-ups at specific intervals throughout the sales process.
Discounts and Promotion
Everybody loves discounts. Your online marketing plan should map out regular incentives to motivate customers to buy a product. Do your online visitors get the stated value for every purchase? How do you reward loyal customers? There are questions that every eCommerce startups must consider if long-term sales growth is a priority.
Gaurav Kanabar is the CodeIgniter Developer at Alphanso Tech. He has developed Eventbrite Clone and Clone Scripts with the help of CodeIgniter Framework. You also can Hire Codeigniter Developers at Alphanso tech at an attractive price.